A big rebrand for local accountancy business
The Client
Bromsgrove Bookkeeping are an established firm of bookkeepers who have been working with small and medium-sized businesses across Worcestershire for more than ten years.
BBK + Studio B61
We worked with Bromsgrove Bookkeeping in 2015 to rebrand their business.
The Brief
Unsure whether they wanted to refresh their existing brand identity or radically change their image, Bromsgrove Bookkeeping commissioned us to produce a wide range of initial ideas and take them through the process of re-branding.
“Hannah assisted us in completing the rebranding design work for our company from start to finish. The service was helpful, professional and with Hannahs creative input and experience it was a smooth, speedy process.”
Leanne Hemmings
Bromsgrove Bookkeeping, Manager
Branding & Stationery Design
Project Details
IDENTITY
We explored several different logo options suitable for an accountancy project, in search of something modern that would work well in print and digital and help them stand out in a saturated local market.
This was a brave rebrand for Bromsgrove Bookkeeping with completely new fonts, icon, colours and layout. These changes combined have given an updated and professional look to the whole business.
THE BRAND MARK
The clean, attractive infinity symbol is the logo we decided to develop further, keeping it simple with a gradient adding depth to the form. We created an icon for the business which could stand alone from the rest of the logo and be used across their marketing and communications, but that also works within the typography to give them a unique identity.
GUIDANCE
Going through a re-brand can be full of choices and big decisions for the company. We guided Bromsgrove Bookkeeping through every stage of the design process, helping them to get to a logo design that the whole team were happy to represent their business and set them apart from the competition.
ROLL OUT
Once we finalised their new identity, we designed and printed business cards, letterheads and compliment slips with the new branding.
Left: Old Logo. Right: New Logo.