As a new start-up, Creative Retail commissioned us to develop their brand identity in the run up to launching their business in late 2017. They specialise in commercial property for the retail and leisure industry, so they needed a fresh, modern look that would align their visual appearance with their future goals.
The wordmark was designed to stand out on property boards, with clean, modern typography. The accompanying logotype was designed to grow with the brand, becoming a recognisable symbol of their business and a flexible feature that could be used to bring the brand identity together across digital and print.
When choosing a colour scheme we researched the retailers that the business will be working with, and chose something to appeal to their fashion-conscious target audience. The finished branding will help keep the identity fresh as the business grows and help them stand out in a saturated market.
Once the branding was complete we used this to design their business cards, letterheads, compliment slips and email signatures, everything a new business needs to hit the ground running on day one.
Fresh perspectives build brands
Branding is more than just a logo – it’s your identity as a business.
We created a modern typographical logo for Creative Retail. Every letter is drawn from scratch rather than using a font, making it completely unique. Finished off with a stylised ‘folded’ look to the letters using well placed gradients and shadows to add dimension to a sleek, minimal logo design.
Researched, considered and professional
The branding for Creative Retail needed to reflect both the professional, corporate industry they were entering, but also the fashion-focused clients they would be working with and their own younger outlook on the industry. We kept things fresh with an edgy colour scheme designed to make an impact.
Taking the brand identity out into the world – ready to work hard for your business.
We created business cards, letterheads, compliment slips, email signatures for Creative Retail. Everything they needed to go out and build their business from day one.