Creating a clean, corporate and functional service brochure for leading property consultancy
The Client
Harris Lamb are one of the largest independently owned Property Consultancy Businesses based in the Midlands and acting nationally. They offer the full range of property services with specialist departments advising and acting for clients on Agency, Development, Acquisition, Property Management, Rating, Planning, Building Surveying, Project Management, Landlord & Tenant, Valuation and Property Investment.
Harris Lamb + Studio B61
Harris Lamb are one of our longest standing clients – We go way back. Our Creative Director, Hannah, started designing and taking photos for them back in 2007 and has developed a strong relationship with the company since. Over the years, we have helped Harris Lamb to increase their visibility, brand awareness and promote their services with professionally designed marketing material. We are proud to have been an integral part of their client offering, designing a huge catalogue of external marketing for their portfolio of properties, including sales brochures, postcard mailers, newspaper & magazine adverts and sales boards. Often these projects start with a site visit to obtain professional photography of the properties before we get designing.
The Brief
We were asked by Harris Lamb to redesign their service brochure. The content of their existing brochure was out of date and it was a good opportunity to look at both the design and function of the brochure.
With 14 departments all specialising in very different areas of property consultancy, Harris Lamb wanted a flexible brochure that they could tailor for specific meetings to showcase and up-sell relevant departments and services to clients without overwhelming them with everything that they do.
“We have engaged the services of Studio B61 for a number of years, we have always been impressed with Hannah’s creativity, attention to detail and ability to turn around projects in a timely fashion.
When looking at redesigning our corporate brochure Studio B61 were the natural choice. We were not disappointed, the project involved input from 14 different departments in 4 geographical locations. Hannah and her team worked with each department, designing the artworks and layout. We are thrilled with the final document and would have no hesitation in recommending the Studio B61 team.”
Andrew Hulbert
Harris Lamb, Director
Corporate Brochure Redesign
Project Details
FORMAT
The first challenge for this project was to find a suitable format. A standard stapled brochure wasn’t going to work for this project as each department wanted their own section in the brochure which would feature recent case studies. This meant the pages might need updating regularly but not necessarily all at the same time. We wanted to find a solution that would be cost effective to update and print. We went for a document wallet and inserts, that way the inserts could be updated independently and reprinted as needed but the wallet containing all the inserts would tie together the departments.
CONSISTENCY
To make sure the inserts, when combined together inside the document wallet, looked like part of the same brochure, we needed to develop a template that would be consistent. We designed a simple template with space for case studies, contact details of each team and a list of department specific services. As the layout was the same across all the inserts, the feature image at the top helped to differentiate between the departments.
IMAGERY
One of the biggest challenges for this project was finding suitable stock images to represent each department but still worked as a collective. We selected images that combined illustration or 3D renders mixed with photographic elements, as you’ll see in the examples below. The images are also tied together with a similar colour palette, with a pale silvery blue featuring in almost all the images. Throughout all of Harris Lamb’s marketing, we try to feature images of glass, water or ice (anything transparent really) where we can to reinforce Harris Lamb’s tagline of ‘Clear Thinking Commercial Property Advice’.
PRINTING
We printed the A4 inserts for the brochure in-house, where as the folder was printed, laminated and die cut with one of our trusted local litho suppliers. We printed the inserts on a 250gsm satin finish, we didn’t need to bulk them up too much or add lamination because they are protected by the folder. The folder was printed on 350gsm and matt laminated on the outside to protect it.
Inserts: 2pp | A4 | 250gsm
