Stand out expo graphics and leaflets
The Client
ARCC Communications is one of the largest and fastest growing companies in the rigging resource industry. They are a regular contractor for leading providers in telecommunications.
ARCC + Studio B61
We started working with ARCC in mid 2018 after they approached us to produce some design work for an upcoming event where they were exhibiting. Since then we have worked with ARCC producing promotional videos featuring footage captured with our drone.
The Brief
The brief was simple, we were asked by ARCC to kit them out for an upcoming event that they were exhibiting at. They had never done an expo before so were unsure of what they needed.
Exhibition Graphics & Promotional Leaflet
Project Details
We produced an eye catching curved pop up stand for the background, a branded podium and a leaflet for people to take away with them. We kept everything simple and not specific to the expo so it could be reused at future events.
IMAGERY
From the beginning of this project it was looking like we would need to take some original photos. Stock images were not going to accurately show what ARCC offered and the existing images they had were not high enough resolution for the large format graphics.
However, ground photography wasn’t going to show the work they were doing at the top of the mast – So this was going to be a job for our drone pilot, Alec. The vision was to have the drone eye line with the riggers while they were working on the top of the mast to create the background to the flyers and expo graphics – Alec sure delivered the goods with some early morning drone shots.
We then edited the drone photo to bring out the ARCC brand colours – Which looked really impressive on the 3m curved backdrop.
PRINTING
We printed the A4 tri-folds in-house on a 130gsm satin finish. Due to the very dark coverage on the inside of the tri-fold, we selected a thinner paper stock to minimise the cracking along the creases – An important consideration before you hit that print button.
Leaflets: 6pp | A4 Folded to DL | 130gsm
