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Print, Print Design

Creative Retail

A modern logo that would grow with the brand

The Client

Creative Retail specialise in commercial property for the retail and leisure industry.

Creative Retail + Studio B61

We worked with Creative Retail throughout late 2017 in the run up to launching their business.

The Brief

Creative Retail commissioned us to develop their brand identity. They needed a fresh, modern look that would align their visual appearance with their future goals.

Once the branding was complete we used this to design their business cards, letterheads, compliment slips and email signatures, everything a new business needs to hit the ground running on day one.

Branding & Stationery Design

Project Details


We created a modern typographical logo for Creative Retail. Every letter is drawn from scratch rather than using a font, making it completely unique. Finished off with a stylised ‘folded’ look to the letters using well placed gradients and shadows to add dimension to a sleek, minimal logo design.

The logotype was designed to stand out on property boards, with clean, modern typography.


The accompanying icon was designed to grow with the brand, becoming a recognisable symbol of their business and a flexible feature that could be used to bring the brand identity together across digital and print.


The branding for Creative Retail needed to reflect both the professional, corporate industry they were entering, but also the fashion-focused clients they would be working with and their own younger outlook on the industry. We kept things fresh with an edgy colour scheme designed to make an impact.


We created business cards, letterheads, compliment slips, email signatures for Creative Retail. Everything they needed to go out and build their business from day one.

Studio B61 is a creative agency in Kidderminster. We provide graphic design, photography and print services. We are also approved by the CAA for commercial drone photography and videography (CAA ID: 6431).


Second Floor, 13 Comberton Hill
Kidderminster, Worcestershire, DY10 1QG

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