Denture clinic gets a fresh look with new branding and brochures to suit high-end private clients
Poppy Fields Denture Clinic are a small family run denture clinic and dental laboratory in Bromsgrove.
Poppy Fields + Studio B61
We first worked with Poppy Fields in 2015 on some newspaper adverts. We then continued to work with them throughout 2016 and early 2017 to rebrand their denture clinic and design a brochure for their services.
“Thank you so much for all of the hardwork you have put into the booklet, we are very pleased!“
Poppy Fields, Owner
We were commissioned to refresh the visual identity of the brand, bringing it up to date and more focused towards the high-end private dental market, but still reflecting the family-run nature of the business.
Your logo is the first piece of the puzzle, the element that will define you, and your business.
Poppy Fields was a well-established business but they had been running for years without a logo, using different fonts to write their name across their website, newspaper adverts and marketing material. It was time to create a consistent brand identity that was attractive to the high-end private dental market.
After the successful rebrand of Poppy Fields, we were asked to roll this out into the design of a new brochure to promote their products and services, along with bespoke photography both on-site and in our photography studio.
We took our mobile studio into Poppy Field’s clinic to get beautiful candid photos with a patient. It was a relaxed photoshoot, achieving natural candid shots to use in their brochure and reflect the care and attention they provide to their patients. Often patients are nervous so we wanted to show the real experience and quality of care that Poppy Fields provide.
The brochure also required product photography of their denture products. We brought these back to our in-house studio where Hannah was able to spend time getting the perfect lighting to accurately reflect the colour of the teeth and details in the gums. It’s not very often that we get the opportunity to do the photography, rather than just using stock images, but when we do it makes it so much more special.
We printed the final brochure for Poppy Fields in-house as an A5 landscape booklet, folded and stitched, with a high gloss laminated cover. We printed on a heavy weight 300gsm, with a laminated cover to create a professional finish.
12pp | A5 | 300gsm | Gloss Lamination