Redesigning brochures with function in mind + a fun new look for Christmas
The Severn Valley Railway is a heritage railway in Shropshire and Worcestershire.
SVR + Studio B61
We first started working with the Severn Valley Railway in mid 2017, producing artwork for The Engine House Visitor & Education Centre.
In 2018 we were commissioned to redesign the education brochure for Severn Valley Railway (SVR) and then in 2019 we updated the design with new content. SVR had been using the same template for their education brochure for years and the design had become tired and dated. We gave the design a colourful refresh and brought the design up to date.
Part of the redesign of the booklet included restructuring the content and improving the layout. We started by organising the packages into key stages and then arranged them by subject. Previously the packages had a key next to them which was complicated and not user friendly. The new layout allows educators to browse and make an informed decision on which is the right trip for their students.
Good design focuses on the purpose and the user as well as the aesthetics.
Severn Valley Railway is a well-established brand but as this booklet was being produced for the education department, there was room to play with a more fun layout to their traditional advertising. We introduced a lot more colour in the new design using SVR’s secondary colour pallet to create clear colour coded sections for each key stage.
Whilst updating the design of the brochure we wanted to add an element in that would incorporate the heritage of the railway. We researched traditional train tickets and used the shape throughout the design to label the courses.
We printed the final brochure for Severn Valley Railway as an A5 portrait booklet, folded and stitched. We printed on a medium weight 170gsm satin finish, both professional and cost effective.
12pp | A5 | 170gsm
“Hannah is wonderful to work with – from our initial consultation through to the final redesign of our brochure, Studio B61 have been with us all the way! Hannah was able to take my very basic idea and turn it into exactly what I wanted, and the feedback we have had has been fantastic! No query was ever too small, and my endless adjustments were always accepted and completed quickly. I wouldn’t hesitate to recommend Studio B61 and I will be using them again for future marketing material.”
Severn Valley Railway, Education Officer
After the successful redesign of the education brochure, we were asked to redesign a flyer to promote SVR’s Christmas Cracker Express event for schools, nurseries and playgroups.
We reused the existing train illustration that SVR supplied from the previous years flyer, but combined it with several new illustrations to create more of a Christmas scene to the flyer. We had a lot of fun with the design of the flyer, making it appealing to both children and parents.
We printed the flyer for Severn Valley Railway as an A5 portrait flyer. We printed on a heavier 250gsm satin finish, thick enough to stand up in a leaflet display stand.
2pp | A5 | 250gsm