Ongoing design support for the in-house marketing department
Shire are a company of Structural Engineers based in the Bromsgrove and acting nationally. They have an active involvement in a range of projects from geotechnical investigations to telecommunications design services. They specialise in the Civil, Structural, Highways, Aerospace, Education and Rail sectors. Shire have received numerous awards for design and innovation.
Shire + Studio B61
We began working with Shire in early 2017, initially designing artwork for an upcoming exhibition. Since then we have gone on to support Shire with on going design requirements from leaflets to magazine adverts. We also supported them through their rebrand in 2018, designing new stationery.
Working with Shire
We have worked on many projects for Shire, including:
- Business Cards
- Letterhead & Compliment Slip
- Leaflets & Flyers
- Magazine Advertisements
- Exhibition Graphics
We’ve worked hard with Shire’s marketing department to ensure that all design work is consistent and on-brand. Consistency is key in design to look professional and recognisable. When we began working with Shire there were no brand or style guidelines to follow. We introduced a style document with Pantone colour references and fonts to follow. We also added a design element to their brand identity, the ‘hills’ which are featured across their stationery design below. This is now being rolled out into their website and other marketing material as a recognisable element to the brand.