Supporting commercial property client with bespoke and effective promotional material designed to market trading estate
The Client
Darby Keye Property is a niche commercial property agency working within the logistics & distribution, manufacturing & office markets.
Darby Keye + Studio B61
Our Creative Director, Hannah, started designing and taking photos for Darby Keye back in 2014 and has developed a strong relationship with the company since. We are proud to have been an integral part of their client offering, designing a huge catalogue of external marketing for their portfolio of properties, including sales brochures and postcard mailers. Often these projects start with a site visit to obtain professional photography of the properties before we get designing.
The Brief
Darby Keye commissioned us on behalf of Queens Court Trading Estate to help market the vacant units. We have over 12 years experience supporting clients in the commercial property industry, so we know what it takes to design effective promotional materials and campaigns. As part of the project, we visited the site to take internal and external photos.
“We are really happy with the work Studio B61 have completed for us on Queens Court Trading Estate. It has made our job of marketing the estate much easier because we have such well presented literature. The website has proved extremely effective with prospective new tenants, and it helps cut down time spent on the telephone taking enquiries as all the information is readily available to download directly from the website.”
Lydia Collins
Darby Keye Property, Assistant Surveyor
Queens Court Trading Estate
Project Details
DESIGN
We created an identity for the site which included logo, colour scheme and typography. We then designed a sales brochure showing the site’s availability and features, including the brand identity we had designed and bespoke photography.
PHOTOGRAPHY
We visited the trading estate several times to photograph the interior and exterior of the vacant units. These professional photos made a significant improvement to the first impressions of the brochure and website.
WEBSITE
We built a website with image gallery, availability listings and the ability to download the property particulars.
SITE PLAN
We designed an interactive site plan to show current availability to prospective tenants, this was featured on the website. The site plan was designed in layers to be able to switch units ‘on/off’ when the vacancies changed.
